Can India Escape Its Own 'Blandemic'? The Case for Humanising Urban Architecture
As Heatherwick's Humanise campaign launches a £1.5M research project in the UK, India's breakneck urbanisation makes the same crisis far more urgent
EXD Editorial·October 2, 2026

Thomas Heatherwick, the British designer behind the Vessel in New York and the reimagined Routemaster bus for London, has launched a £1.5 million research partnership to scientifically measure what dull, repetitive urban development does to human wellbeing — and how to fix it. The project, titled Delivering Humanised Places, brings together Heatherwick's campaign group Humanise, the University of Glasgow, and UK Research and Innovation (UKRI). The initiative targets what Heatherwick calls the 'blandemic': a global epidemic of generic, soul-sapping built environments that has quietly eroded quality of life across towns and cities. For readers in India, the timing is impossible to ignore. India is urbanising at a pace unprecedented in human history — adding the equivalent of a new Chicago to its cities every single year. From the satellite townships of Pune and Hyderabad to the rapidly expanding peripheries of Bengaluru and Chennai, the architectural and urban-design choices being made right now will shape the lived experience of hundreds of millions of Indians for the next century. The UK's £1.5 million question is, in truth, India's multi-trillion-rupee question.
What Is the 'Blandemic' and Why Does It Matter?
Heatherwick coined the term 'blandemic' to describe the monotonous proliferation of near-identical glass towers, featureless concrete housing blocks, and repetitive commercial facades that now dominate cityscapes from Manchester to Mumbai. The Delivering Humanised Places project will produce peer-reviewed evidence — supported by UKRI funding and the urban research expertise of the University of Glasgow — that links the visual and sensory complexity of streetscapes directly to measurable mental health, social cohesion, and economic productivity outcomes. This is not aesthetic preference dressed up as science; it is a formal attempt to quantify what architects and urban planners have suspected for decades: that built environments which lack texture, variety, human scale, and organic detail cause measurable psychological harm. In India, several architectural voices have raised similar alarms. Organisations like the Indian Institute of Architects (IIA) and the Council of Architecture have periodically warned that rapid urban expansion, driven by cost pressure and regulatory box-ticking, is delivering quantity over quality — mass housing schemes and IT corridor developments that meet floor-space ratios but fail the human beings who must inhabit them day after day.
The research will specifically study streetscape beautification interventions and their downstream effects on wellbeing, generating an evidence base that governments and developers can use to justify investing in design quality. For Indian municipal corporations — the BMC in Mumbai, the BBMP in Bengaluru, the GHMC in Hyderabad — such evidence could be transformative. India's Smart Cities Mission, now in its second phase, has spent over ₹1.6 lakh crore on urban infrastructure since 2015, yet the conversation around design quality, sensory richness, and psychological wellbeing in built environments remains frustratingly marginal in policy circles.
India's Urban Explosion Demands a Design Revolution Now
India's National Urban Policy Framework projects that 600 million Indians will live in cities by 2031 — up from roughly 500 million today. The government's AMRUT 2.0 scheme, the PM Awas Yojana Urban 2.0 (which targets 1 crore urban houses by 2029), and a pipeline of greenfield smart cities under the Delhi-Mumbai Industrial Corridor (DMIC) represent an investment wave of staggering proportions. Yet volume targets dominate the discourse. How many units? How many kilometres of metro rail? How many gigawatts of rooftop solar integrated into new housing — a legitimate concern given MNRE's PM Surya Ghar scheme targeting 1 crore solar-equipped homes? Rarely asked, with the same rigour, is: what do these places feel like to walk through, to grow up in, to age within? Indian developers — DLF, Godrej Properties, Prestige Group, Sobha — are competing fiercely on amenity lists: swimming pools, co-working lounges, EV charging bays. But the texture of the streetscape outside the gate, the quality of the pavement, the rhythm of the building facade as a pedestrian experiences it at eye level — these remain afterthoughts in most master-plan approvals.
Heatherwick's research directly challenges this hierarchy of priorities. If the University of Glasgow study demonstrates, as its proponents expect, that humanised streetscapes reduce depression rates, increase footfall in commercial areas, and raise property values, the economic case for design quality becomes impossible for developers and municipal planners to dismiss. Indian real-estate developers operating in Tier 1 and Tier 2 cities would be wise to track the project's findings closely — because the same evidence base that reshapes UK planning policy will eventually arrive in Indian courtrooms, public inquiries, and RERA hearings.
What This Means for India's Energy Transition
The connection between humanised urban design and India's clean energy transition is more direct than it first appears. India's 500 GW renewable energy target by 2030 — anchored by MNRE policy, SECI tenders, and major developers like Adani Green Energy, ReNew Power, Greenko, and NTPC Renewable Energy — depends on integrating solar infrastructure into the built fabric of Indian cities at scale. PM Surya Ghar, which aims to install rooftop solar on 1 crore homes with subsidies of up to ₹78,000 per household, only succeeds if urban housing is designed to accommodate and embrace solar from the ground up. A 'humanised' approach to urban architecture — one that prizes sensory richness, natural light, integrated greenery, and pedestrian-scale design — is inherently more compatible with passive solar design principles, green building ratings like GRIHA and IGBC, and the kind of biophilic architecture that reduces a building's energy load before a single solar panel is installed.
Watch for Indian architecture schools — the School of Planning and Architecture in New Delhi and CEPT University in Ahmedabad foremost among them — to engage with the Delivering Humanised Places research as it publishes findings over the coming two years. If UKRI-backed evidence shifts UK planning law toward mandating design quality, Indian policymakers and the Bureau of Energy Efficiency will face growing pressure to follow. The blandemic is not a British problem. It is a global one. And in India, the cure must be found before the concrete sets.
Key Facts
- —Thomas Heatherwick's Humanise campaign has launched a £1.5 million research project titled Delivering Humanised Places with the University of Glasgow and UKRI
- —India's PM Awas Yojana Urban 2.0 targets 1 crore urban houses by 2029, while the Smart Cities Mission has deployed over ₹1.6 lakh crore since 2015
- —PM Surya Ghar scheme targets solar installations in 1 crore Indian homes with subsidies of up to ₹78,000 per household, linking clean energy directly to urban design quality
Frequently Asked Questions
What is the 'blandemic' in urban architecture and does it affect Indian cities?
The 'blandemic' is designer Thomas Heatherwick's term for the global spread of monotonous, featureless urban development. It very much affects Indian cities, where rapid expansion under schemes like PM Awas Yojana and Smart Cities Mission often prioritises unit count over design quality and human experience.
What is Thomas Heatherwick's Humanise campaign and what is it researching?
Humanise is a campaign founded by British designer Thomas Heatherwick to combat dull urban development. Its £1.5 million Delivering Humanised Places project, backed by UKRI and the University of Glasgow, will produce scientific evidence linking streetscape beautification to measurable improvements in mental health and wellbeing.
How does urban design quality connect to India's renewable energy and sustainability goals?
Humanised, human-scale urban design naturally supports passive solar principles, green building standards like GRIHA and IGBC, and rooftop solar integration under India's PM Surya Ghar scheme. Better-designed buildings reduce baseline energy demand, making India's 500 GW renewable target by 2030 more achievable.